Tag Archives: Marketing

Release Writer’s Block Today

writer's block
writer’s block (Photo credit: K. Sawyer Photography)

Let’s get started! Yeah. So, what exactly is writer’s block anyway? It looks a bit like this:

I just can’t come up with a single thing to
say. I guess I’ll stop while I’m ahead!

Does this sound like you? No? Sure, come on now!! It’s alright. Just like you, we’ve all have at one time or another met this occurrence when we’ve had to write something, specifically when there’s been a deadline for us to meet.

Again I’m talking about this. . . . .uh, I know the word i want to use but
Dang it’s on the tip of my tongue . . .umm:

THAT’S WRITER’S BLOCK!

So what is writer’s block?
Writer’s block is the best friend of the blank page. HAA!
Then it happens, you may think you know EXACTLY what you’re going to write, but as soon as you blink and see the blank white screen or sheet of paper, your mind abruptly goes empty. Then you try to grab at least one word from anywhere to pick up the inactivity that came out of nowhere..But still nothing. No! I’m not talking about some Zen meditation close-your-eyes-and- breathe-until-enlightenment-comes kind of blank.

overcoming writer's block - crumpled paper on ...
overcoming writer’s block – crumpled paper on wooden floor – crushed paper (Photo credit: photosteve101)

I’m talking about tightness in your shoulders. Pulsing tension in your shoulders and maybe your back. Sweat beads trickling down your face, kind of blank. To top it all off! The tighter the deadline, the more tension some writers experience. Some people get sick from writer’s block. Can you believe that?

Having said that, let me say it again. “The tighter
the deadline, the worse the tension in the body potentially of writer’s block
gets.” What might potentially be
triggering this unpleasant drop into speechlessness?

The answer is obvious: FEAR! Of what? Fear of finishing with crappy words. Or of not starting right. You are tense thinking of the big bad
blank page. You are so concerned that you have absolutely
nothing of value to say. You are reluctant of the fear of
writer’s block itself!

It doesn’t actually make any difference if you’ve done a several years
of research and all you have to do is string sentences
you can repeat in your sleep collectively into consistent
paragraphs. Writer’s block can hit anyone at any
time. Based in fear, it raises our doubts about our
own self-worth, but it’s funny. It’s also predictable if you remember it’s signs and don’t feed it with your thoughts.

Frontal lobe.
Frontal lobe. (Photo credit: Wikipedia)

It’s writer’s block, after all, so it doesn’t just come and let you know
that. No, it makes you feel like a fool who just had
your frontal lobes removed just before trying to write. You are uneasy that if you write your words on paper would surely come out looking something like blah-blah-blah!

Let’s try to be rational with this irrational thing.
Here’s a list of what could be beneath
this mysteriously messy condition.

1. Perfectionism.

You must absolutely produce a
work of genius of literary works straight off in the first
draft. Or else, you meet the criteria of a total disappointment.

2. Editing instead of writing.

There’s your own voice literally sitting on your shoulder, yelling as you type “I was born?,” no, not that, that’s wrong! And saying things like, That’s stupid! Fix that. No that makes no sense. And no, no, no, no!

3. Self-consciousness. How can you think, let alone write, when all you can manage to do is replay what your readers will think about what you’re going to write. You go through each possible scenario in your mind instead of using the time to get started or brainstorming on the details you want to include in writing your work. No instead you’re focusing on what you’re trying to write, why you aren’t going to measure up and no so motivating thoughts such as that.

4. Can’t get started.

It’s always the first sentence that’s the most challenging many writers say. Or is it? As writers, we all know how EXTREMELY important the first sentence is. In your mind, It must be brilliant! It must be unique! It must hook your reader’s from the start! There’s no way we can get into writing the piece until we get beyond the GREAT first sentence!

5. Shattered concentration.

You’re cat is sick. You suspect your significant other is not feeling to well either. Your electricity
might be turned off any second. Maybe you have a crush on
the local mailman. You have a dinner party coming up and you’re the host of it. Guess who’s coming? Your in-laws of course. . . Need I say more.

6. Procrastination. It’s your favorite hobby. It’s
your soul mate. It’s the reason you’ve knitted 6 sweaters or built 9 bookcases in your garage. It’s the reason you never run out of peanut butter sandwiches, you never know when you might need another snack.

02.19.10
02.19.10 (Photo credit: colemama)

7. Not enough sleep.

You stay up all times of the night and day and your brain is filled with fuzz as a result. You’re not in-sync like you usually are when you’ve had your sleep. How can you get any work done under these conditions?

There’s a positive in all this! What could be positive about this? Well, the good thing is that, You have WRITER’S BLOCK for at least one of these reasons! Now let’s see what you can do about it!

How to Overcome Writer’s Block

Okay. I can hear you running away from reading
this article as fast as you can. Absurd! you say.
Never in a million years, you fume. You’re thinking…Writer’s block is
absolutely, undeniably, scientifically proven to be
impossible to overcome. Never ever will they find a cure for it!

Ha! not so fast there. Stop fuming and Oh, just get over it!
Well, maybe your guess is that it’s not so
easy. Come and sit back down for just a few minutes and
listen. All you have to do is listen? To top it off, you don’t have
to actually write a single word for now anyway.

The fumes are dissipating…
Ah, there you are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITER’S BLOCK CAN BE
OVERCOME.

Please, stay seated.

There are ways to trick this phenomena. Here are a few possibilities that WORK
great every time! Pick one, pick several, and give them a try. Quickly, before you
even have a chance for your heartbeat to accelerate,
guess what? You’re creating with your writing again.

Writer's Block 1
Writer’s Block 1 (Photo credit: OkayCityNate)

Here are some tried and legitimate possibilities of conquering
writer’s block:

1. Be prepared. The only thing to fear is fear itself.
(I know, that’s a cliché? but as soon as you start
writing, feel free to improve on it this saying.)
If you spend some time thinking over your project before you
actually sit down to write, you may be able to
avoid the toughest of the massive anxiety.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don’t put any
expectations on your writing at all! In fact, tell
yourself you’re going to write absolute crap, and
then give yourself approval to enjoyably smell up your
writing room with your spontaneous first draft.

3. Compose instead of editing. Never, never write your
first draft with your thoughts inside your head making snide editorial comments. For your information Composing is a magical process. It surpasses the conscious mind by
galaxies. It’s even incomprehensible to the conscious,
editorial, first-mind. So prepare an ambush. Sit down
at your laptop, computer or your desk. Take a deep breath and
blow out all your thoughts. Let your finger float over
your keyboard or pick up your pen. And then pull a
fake: appear to be about to begin to write, but
instead, using your thumb and index finger of your
predominant hand, flick that little annoying negative voice sitting on your shoulder
back into the barrel of laughs from which it came. Then leap
in? Quickly! Write, scribble, scream, howl, sketch but let
everything loose, as long as you do it with a pen, pencil or
your computer keyboard.

4. Forget the first sentence. Clean it up later. You can sweat over that
all-important one-liner when you’ve finished your
piece. Skip it! Go for the middle or even the end.
Start wherever you can. Chances are, when you read it
over, the first line will be blinking its little neon
lights right at you from the depths of your
composition. It’s not that serious anyway. You can always come back to it.

5. Concentration. This is a tricky one. Life throws us
so many curve balls. How about thinking about your
writing time as a little getaway from all those
tasks, lists etc and so on. It’s time to write so Banish them! Create a space, perhaps
even a physical one, where nothing exists except the
single present moment. If one of those irritating
worries gets by you, stomp it by staying with your plan.

6. Stop procrastinating. I know this is a favorite for some.
No writing gets done until it’s actually done! Write an outline. Keep your
research notes within view. Use someone else’s
writing to get going. I would say go online then read a line or two of someones blog or an article. Uhh maybe not. You may end up on FACEBOOK Or Twitter. Better yet uh, Go open a book and start reading just two lines then GO write, fast, fast !
Anymore reading and you’re back to square one again, What we call the procrastination drum line. Or open your mouth and start to Babble incoherently in the air then rapidly on paper or on the computer if you prefer.

Writer's Block
Writer’s Block (Photo credit: thorinside)

WRITE! Just do it! (I know, this is a line stolen from
somewhere?). But whatever It’s time to get your act together.
Start a piece, and in turn you will one day finish.
If you don’t start somewhere…Where will you be?
NOWHERE. SO, go like the wind and Tack up anything that could help
you to get you writing: notes, outlines, pictures of your
grandmother, pictures of your childhood toys, your favorite actor or actress.
Put a piece of fruit or cookie you will be allowed to eat
when you finish your first draft within sight but
out of your reach. Then pick up some of your earlier works and notice your styles of writing. You need juice to write, so use your memories and read it. Then read it
again. Soon, trust me, the apprehension will slowly but surely fade away.
As soon as it does, grab your keyboard or writing piece? Then get
writing! congratulations on your work ahead of time, you did it!

Writer Wordart
Writer Wordart (Photo credit: MarkGregory007)


Avoid Dreadful Marketing Ideas

Don’t Let Your Prospects Slip Away!

What a great article. The writer made some good points. I’ll add my two cents to the mix.

The following marketing landmines masquerade as quick fixes. When the business chips are down, each of these worst ideas pops up to look like a good solution. Don’t be fooled. Make sure every new idea soars above every single idea on this list.

1. Fight bad business with good advertising.

Here’s the scenario: Business is down, so the owner points fingers at the economy and the competition and decides to run ads to overcome the problem. But the economy and the competition likely aren’t the culprits. Business is down because customers have defected — and new prospects haven’t been converted — because the company‘s product or service is lacking.

Running ads before improving the offering will only put a spotlight on the problem. In the words of advertising legend Bill Bernbach, “Nothing kills a bad product like a good ad.” Instead, fix the product, polish the service, then run the ad.

*There is no use in illuminating the problem. The solution is simple. Hire a qualified person to do the job. Trying to cut corners by using family, friends and random people will lead to a messy marketing situation. Do not skip the step of checking the looking over the testimonials and track record for success the companies you want to hire. Check with other clients to get feed back. The right marketing strategy will take a deeper look into the target market, but will also look at the results of past to current marketing ideas. They will compare them to the effect the ads should have on supposed to have on the audience. Some ideas should be implemented at another time in the year. Timing is everything! Carefully observe results after you hire a qualified company to market for you. Try out the campaign, if nothing happens up to the target date, extend the campaign for a longer period or stop all forward movement and replace with a new strategy. Why waste valuable time  showing ads no one is interested in. Might as well put out the best in time than bad ads over night.

2. Run kitchen sink ads.

A kitchen sink ad is like a kitchen sink argument in that every point — every feature, every idea, every department’s viewpoint — is tossed into the mix in an effort to get more bang for the buck (a truly awful phrase that deserves its own place on the list of worst ideas). The result is a jam-packed ad featuring a long list of product bells and whistles but no clear focus and no attention-grabbing consumer benefit to seize and hold the prospect’s mind.

Take aim instead: Know your best prospect and what need that person seeks to address. Then stop that person with a headline that highlights the promise of your most compelling benefit, backed by copy that proves your claim with facts.

3. Portray the customer as a fool.

Trying to be funny or grabbing attention by showing the customer as an inept bumbler wandering through life in search of your solution is hardly the way to win customers and influence buying decisions.

Form a sincere relationship with your prospect instead of poking fun at the very person you’re trying to influence.

*Customers want respect. They know what they want. It’s up to you to give them the best you have to offer. Not all customers are into comedy. Assuming you know a customer is a recipe for no business success. Better off using a formula that is known to work for grabbing attention. Research, research, research.

4. Save the best for last.

It happens in presentations, sales letters, and ads. Businesses wait to divulge the greatest benefits of their product until the last minute, thinking that prospects will be sitting on the edges of chairs in rapt anticipation.

Not so. If your opening doesn’t grab them, they won’t wait around. Four out of five people read only the headline, they listen to only the first few seconds of a radio ad, and if the first impression of a personal presentation is weak, they tune out for the rest. Eliminate slow starts and lead with your strengths.

*Keep your copy hot. It’s true people look and if you lose them once, you may never get them to look at what you are showing again. Always present your business ads if its your last shot. After all it might be. Best to play it safe if you want your business to stay off the bench. Aim high!

5. Change your logo often and dramatically.

And while you’re at it, change your Web site constantly. And your advertising tagline, too. It sounds ridiculous, but it’s what happens when businesses let media departments, freelance artists, employees, and others create materials without the strong parameters of image guidelines to ensure a consistent company image.

If you want prospects to trust that yours is a strong, steady business (and you do!), show them a strong, steady business image.

6. Build it and trust they will come.

Sorry, but consumers aren’t just sitting around waiting for the next new business, new Web site, new branch outlet, or new event to come into existence. They need to be told, reminded, inspired, and given reasons and incentives to take new buying actions. When you build it, build a plan to market it.

*Marketing is all in business, some businesses say. If a customer does not know you exist they will never come to your business. Marketing is like modeling. Showing off your business does not have to be a hassle either but plan to or plan to have slow traffic at best.

7. Move fast: If you snooze you might lose.

This is irresistible bait for businesses that operate without a marketing plan. They don’t know their own objectives and strategies, and so any tactic sounds like a fine idea.

As a result, when a proposal comes in from an ad salesperson, an Internet businessopportunity promoter, or even from a company that wants to merge or partner, the business owner is all ears, fearful that this might be an opportunity too good to pass on. Often, the idea comes with a quick deadline or the threat of involving a competitor instead, leading straight to a hasty decision.

Remember what they say about the correlation between haste and waste.

8. Think people will care that you’re under new management.

Or think that they’ll care that We’ve doubled our floor space, We’ve added a new drive-up window, or any other self-congratulatory announcement that produces similarly low market enthusiasm. To move the spotlight off yourself, add a customer benefit. Turn We’re celebrating our fifth anniversary into We’re celebrating our fifth anniversary with five free events you won’t want to miss.

Remember, prospects care most about what’s in it for them.

9. Believe there’s a pie in the online sky.

Contrary to rampant belief, the opportunities of the cyber world aren’t just ripe for the picking. The chance of opening a Web site and instantly winning business from distant new prospects is as likely as opening a toll-free line and immediately having it ring off the hook with orders.

To win your slice of online opportunity, invest time and money to drive people to your site.

*Marketing is a time-consuming full-time job but it is extremely important to the likelihood of all businesses. The more prospects see you in action the more they are to trust your brand. Longevity and strategy are two keys to having an online enterprise.

10. Believe your customer is captive.

Reality is, your customers know they have other options.

If they’re standing in front of you, and you turn your attention to answer a phone, they notice. If you offer new customers a better deal than current customers enjoy, they notice. If you spend more time and money courting new prospects than rewarding business from current clientele, they most certainly notice and in time will begin to disengage from your business as a result.

Realize that customer loyalty is the key to profitability, and that earning it is a never-ending process.

Source: Barbara Findlay Schenck

4 Misconceptions About (Holistic) Business Marketing

1. Sharing personal business

There is a misconception that a business owner should not share personal details about their life with their clients. This is certainly a misconception. There are billions of businesses who make their living off of telling their life stories. How can that be BAD for business. What is bad for business is to take advice from people who do not have the business you have, do not work with you everyday, have no experience in doing readings or marketing for that matter. If you go to your business consultant and they advise you on key steps that will make you and your business successful. Would you take the advice of a person who is giving you an option. Or would you rather listen to the professional business consultant.

2. Over Selling and Explaining

Advertise, advise and inform your customers or future ones. Just remember, your business is great. You have a service that someone needs what you provide. Over talking is over kill sometimes. Say what your services are, share your rates too if you are asked to. Then leave it there.

You are not in front of potential clients to make them a believer in your work. Stand confident. Know that you can do everything you are offering to your client with ease. That’s the reason you went into business, to show your skills. Now that you have a business. You have to allow the customer trust you.

Let the customer make the decision. They will be glad they did. Then, allow your great skills to shine through after you are hired. You service should be worth every penny spent. That is the easy though.

Just think of it all like this: As a holistic business owner you probably have intense intuitive skills right? You also have a natural talent for understanding certain details about the body, people or information. The metaphysical, and spiritual side of life is your area of specialty. I won’t take up this entire page with the long list of your skills today. The point is, you know what you are doing. Trust yourself and make a sale. People need healing!

English: A business ideally is continually see...

3. Ignoring Online Measurement Data

You have a couple of websites, 3 blogs, and pages on Facebook, Twitter, MySpace. Ok that’s great now what is the reason you have these pages? Most business have these pages so they can monitor their customers interests. Why else would you have these pages and not have them working for you to bring clients to you that need you and your services?

On each of these accounts you will find ways the site will show data on how many people visit your pages and also what they dig most about what you offer service wise or topic wise will show as well. Most businesses, big and small miss this area. Not measuring the facts is just like allowing your potential clients into your door, only to ignore them once they step into your office. No business person wants to do that! Exactly, this is why its very important to look at these on a regular basis and take note of them. If no one is responding to certain posts or advertising. There is usually a reason for that. With careful review you will know what to do next.

English: Creating lifelong customer value with...

4. Any marketing will do for a holistic business

Your business provides a service everyone wants right? The answer could be a yes or no depending on how you choose to share what you do with your market. You have a whole lot of choices. It is important to go beyond just giving money to sales people with a hope in mind that what you dreamed of will come true based off of the money you spent on your advertising campaign. What the heck is marketing anyway?

Marketing is: the method you use to tell the world about you. Or in Wikipedia’s words: The action or business of promoting and selling products or services. To be effective in marketing though you need to find out who your target market is. Who is that? to find out you will have to do a little research to see what others’ are doing that have businesses in your chosen field of study.

If you market on the television but your ideal client that will appreciate your business is not watching television, it’s a good idea to save your money for another avenue to market your business.

If you need assistance with Business Consulting for your business please leave a comment~ Thank you!